Pioneering AI Visibility Since 1997
AppWT Web & AI Solutions has been at the forefront of web innovation for 29 years. Founded in 1997 by Anthony P. Paris, we have evolved from traditional web design to become Michigan's leading GEO (Generative Engine Optimization) education hub.
1997-2005: The Foundation Years. We started as a web design agency when websites were still a novelty. We built our reputation on quality work, transparent pricing, and client education.
2005-2015: The SEO Era. As search engines became critical to business success, we mastered search engine optimization. We helped hundreds of Michigan businesses dominate Google rankings.
2015-2023: The Mobile & AI Transition. We embraced mobile-first design, progressive web apps, and the early signs of AI-powered search. We watched as AI began to change how people find information.
2024-Present: The GEO Revolution. When ChatGPT Search launched and Google AI Overviews became dominant, we recognized a fundamental shift. Traditional SEO was no longer enough. We pioneered GEO services to help businesses adapt to AI-powered search.
We saw Michigan businesses losing visibility as search behavior shifted to AI platforms. Business owners were confused. Marketing agencies were unprepared. Someone needed to educate the market.
Michigan GEO was born as an education hub. We share our knowledge openly. We explain GEO in plain language. We help businesses understand what changed and how to adapt.
This site is part resource, part service offering. If you want to learn GEO yourself, we provide the information. If you need professional help, we offer services. Either way, Michigan businesses win.
Anthony P. Paris (Tech Wizard Tony) founded AppWT in 1997. He holds certifications in pharmacy (CPhT), food management (CPFM), Microsoft technologies (MCP), healthcare compliance (HCSA), web accessibility (HCWA), and AI visibility optimization (CAIVO). His diverse background gives him a unique perspective on how technology serves real business needs.
Anthony has seen every major shift in web technology over the past 29 years. He remembers dial-up modems, Flash websites, the mobile revolution, and now the AI transformation. His experience helps clients navigate change without panic.
His philosophy is simple: "Under-promise, over-deliver." No hype. No exaggeration. Just honest work that produces results.
Experience: 29 years in web services. We have seen every trend, survived every algorithm change, and adapted to every platform shift.
Expertise: Certified professionals with deep technical knowledge of schema markup, structured data, and AI platform requirements.
Local Focus: We are based in Livonia, Michigan. We understand Michigan business culture, competitive landscapes, and local market dynamics.
Proven Results: 40% average visibility increase within 60 days of GEO implementation.
Transparent Pricing: No hidden fees. No surprise charges. What you see is what you pay.
Client Education: We explain what we do and why it matters. You are never in the dark.